If your business involves using vehicles like delivery of goods to your customers’ homes, the way they look could potentially be the key to helping you turn an everyday hum drum delivery vehicle into actual advertising and use it to promote your company as it goes about its day to day activities. The way for you do this is to have your vehicles emblazoned with a professionally designed and great looking vinyl wrap.
Vinyl wraps are added to the outside of a vehicle in order to overlay images, text and colours over the top of the cars preexisting paintwork. It has become popular now more than ever what with all of the research into brand promotion and how that can greatly increase the amount of business that you company generates. But how exactly do you come up with a design applied to the outside of your car? Well there are more companies than ever offering vinyl wrap services due to the increased demand for the service, however, quantity does not always equate to quality, so let’s take a look at a few things that you should keep in mind when you are going through this process.
Time is money as the old saying goes and when you are having your vehicle wrapped, the chances are that it will be unable to perform regular duties until the contractor gets round to doing the work. There are several factors you need to consider in this regard. The first that you have to gauge is how much this business relies on this vehicle and how much of an impact its absence will make on your ability to sit with clients, make vital deliveries on time and so on. If this vehicle happens to be essential to your day to day operations you may have to consider hiring out an additional vehicle to take its place for the time it will be out of action.
The second is the workload of your chosen contractor. Your contractor likely has work that has been scheduled prior to making your appointment and in the interest of fairness he has to complete that work first unless otherwise agreed to prior to acceptance of the work. You will need to find out from your chosen company as to what kind of workload they are dealing with and what kind of realistic turnaround times you are looking at and a good company will be well on top of their work and be able to provide you with a realistic idea of when the work will be complete.
Assistance with design
Now we are going to assume that you have no prior experience with the design process that goes into producing great looking and on brand car wraps. Essentially it’s the same kind of process as designing an advertisement except the dimensions change as well as the physical content. As the vehicle will be moving faster it wouldn’t be best practice to include large amounts of text in a smaller font as the message you are trying to convey will ultimately be lost. It also needs to be bright and eye-catching and display all of your logos, branding and company colours and slogans.
And obviously with your assumed lack of experience in this field it only makes sense that you need to choose a contractor who is able to assist you with all aspects of the design process, they will need to be able to take your companies message and overall theme and apply that to the wrap whilst providing practical advice and recommendations based on the individual vehicle and their professional design opinion. Obviously you don’t know what the finished product is going to look like or the quality until it’s, well, finished. However you can ask to look at some of the company’s previous work to get an idea of the quality and overall design skill of the work that they carry out and most reputable companies will have a thick portfolio of previous work in high quality and detailed photographs that they should be proud to show off.
Thanks for taking the time out to read this article and we hope that you have a better idea of what to look for when getting your vehicles customized for your business, please click on the following link for more information on vinyl wraps.